The Pros and Cons of Using Canva: Why Using Canva is a Great Tool for Your Business
About Canva
For business owners, social media managers, content creators and marketers a like – there has always been a debate about the use of Canva.
Some people may feel Canva is a cop out tool as creation may not happen in the same organic way, but there are plenty of benefits of using Canva that means it is a very worthwhile tool to use throughout your marketing.
Although everyone may not agree, we believe Canva is a great tool and ultimately a time saver. There are many ways to look at it, but in a world where we need things in an instant – it can be a massive help for content creation.
A great explanation of Canva is that it can create professional outputs for someone who is not necessarily a professional designer.
Canva Uses
Things Canva can best be used for including creating brand templates and using these templates to keep brand consistency across your graphics and marketing materials. By adding your brand colours, logos and fonts it means that everything is so easily on hand to use for you or your shared team to use. You can also upload all of your photos and videos into your uploads to have ease of access.
Canva can be to create presentations, graphics, videos and so much more! Canva maybe be used by social media managers, marketers, small and large business owners, and much more! It is very straightforward to use, and you can have a graphic or presentation created in no time, and with a large number of available templates – you will never be stuck for new ideas and designs.
Alternatives of Canva include Adobe Creative Cloud with apps such as photoshop and illustrator for graphic design and InDesign for leaflets and document. Other alternatives include PicMonkey which is similar to Canva, but not as extensive as Canva. Figma is another similar tool but is more tailored to web and app design rather than graphics.
Canva Pros and Cons
Like any software or helpful tool, there are may positives but also some potential negatives. Below we have outlined some of the key pros and cons.
Pros
Massive range of templates – in specific sizes for each use including social suggestions and page sizes for leaflets and more.
Set up of brand colours for consistency across design.
Ease of use.
Budget friendly.
Cons
Limited to what you can do and use in free versions.
Export options may be limited.
Raw files are not downloadable, cannot be used or edited away from Canva.
You may be restricted to templates if you need more customisation.
We think the best thing is to embrace Canva as a useful tool and getting the best use of your time, using Canva to its limit to have professional results for graphics, presentations and more.
To discuss how Full Circle could support you with your Canva, contact us to arrange a consultation.