Sales & Marketing Support
We work with many clients to help them to grow sales. Our inputs here vary greatly however our focus is to provide each client with both the skills and the confidence to engage as credibly as possible with both existing and potential customers..
We can support with
Market
Research
Market research is the process of analysing the customer, the competitor and the landscape in which the business operates. We typically work with the client not only to provide high quality market information that will shape his / her decision making but to up-skill the client so that he / she can carry out market research activity without the inputs of an external consultant in the future.
Sales
Training
Many clients are apprehensive about the prospect of making a sales pitch, especially in a new market. We work with such clients to ensure that they are as ready as possible to meet with potential customers. This typically involves the provision of bespoke sales training where we deconstruct the proposed sales pitch and then rebuild it in a way that showcases the capabilities that the client and his / her business can offer.
Marketing Message
We work extensively with SME owner-managers to help them to articulate their competitive advantages – what they can offer prospective customers that will really add value. This work spans both traditional and digital marketing media.
Relationship
Management
Managing customer relationships takes time and effort. We work with SME and micro enterprise owner-managers to implement positive change so that they are not just meeting but exceeding the expectations of their customers. Going the extra mile has been proven to significantly reduces the customer attrition rate for any business.