Market Research
Full Circle has significant expertise in conducting market research on behalf of a wide variety of clients. What we are typically seeking to provide clients with is a clear and uncluttered picture of the market that they are either currently operating in or considering moving into. This incorporates an analysis of the market trends and developments that are impacting on / likely to impact on the client's business, an assessment of the competition facing the business and the sales prospects for the business in that market.
This typically involves
Customer Research
We can provide a detailed customer analysis – their requirements, their numbers, their purchasing patterns and lots more.
Competitor Analysis
Our analysis of the competition that our client faces / will face in a new market is often a key influence on that client’s sales and marketing strategy.
Landscape
We can provide our clients with an in-depth analysis of the market[s] that they are doing business in / are planning to do business in – market trends and developments, market prospects and the factors that are likely to impact on demand for the client’s products / services in the future.